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A visual identity standing for togetherness and peace

In recent years conflict has seen Europe severely divided over social issues. From the Ukraine war to the tragedies in Israel and Palestine, anger and hatred has evidently risen.

The visual identity for 2025 makes use of a fluid abstract form that morphs and changes, symbolising countries merging together to become one. With the contest being held in Switzerland - the birthplace of Eurovision, a Swiss typographic style was used to convey a throwback visual.


Conflict in recent years has seen Europe divided over social issues.



Eurovision sees the country of Europe merge in the name of peace.


The visual identity uses a fluid abstract shape, symbolising the countries of Europe merging together as one. A Swiss-inspired typographic style was used as a nod to a throwback visual with the contest being held in Eurovision's birthplace - Switzerland.

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