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An environmental vegan fast food chain with an ironic twist
TUMBL
Tumbl embraces eco-consciousness with a creative twist, using the awkwardness traditionally associated with the topic as an insight. A visual rejecting traditional vegan visuals while using abstract shapes draws inspiration from elements of a tumbleweed - a universally recognised symbol of awkwardness in pop culture.
CREATIVE DIRECTION
Tumbl is a sustainably sourced vegan fast food chain functioned to inspire positive change. In a fast food landscape dominated by unhealthy options, Tumbl is on a mission to drive meaningful behaviour. Through the use of recycled bags, agave fibre straws, and sustainable Bzzt delivery cars, Tumbl actively influences and promotes a healthier lifestyle.
A VEGAN FAST FOOD CHAIN WITH AN IRONIC TWIST
TUMBL
TUMBL
Tumbl is a sustainably sourced vegan fast food chain functioned to inspire positive change. In a fast food landscape dominated by unhealthy options, Tumbl is on a mission to drive meaningful behavioral change that benefits our planet. Through initiatives like the use of recycled bags, agave fibre straws, and sustainable Bzzt delivery cars, Tumbl actively influences and promotes a healthier lifestyle.
THE PROBLEM
The topic of eco-conscious living has long been an awkward subject matter
CREATIVE DIRECTION
Tumbl takes a self-aware creative approach, placing awkwardness at its core. With an abstract colour scheme rejecting traditional vegan visuals and an ironic tone of voice, Tumbl utilises playful awkwardness as a creative proposition. The abstract shapes are inspired by elements of a tumbleweed - the universally recognised symbol of awkwardness in pop culture. This is where the name originates.
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