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The visual identity for 2025 makes use of a fluid abstract form that morphs and changes, symbolising countries merging together to become one. With the contest being held in Switzerland - the birthplace of Eurovision, a Swiss typographic style was used to convey a throwback visual.
SOLUTION
Position TNT Sports as the definitive destination and go-to hub for all things sports in the UK
THE CHALLENGE
TNT SPORTS
TNT SPORTS
Positioning TNT Sports as the ultimate home for sports in the UK.
*original pitch concept*
The merger between Eurosport UK & BT Sport to become TNT Sports has sparked confusion around brand identity and values
THE PROBLEM
With TNT Sports, it isn't coming home... it's already home. Every match, every goal, every moment is waiting for you right where you hang your stripes. To bring to life the notion that sport has returned home to the UK streaming world, we plan to turn London into a sporting spectacle, celebrating the victory. The campaign includes a live commentary booth alongside the daily commute with Jules Breach, calling out commuter 'plays' in the competitive rush hour period. Additionally TNT ambassadors will sport the TNT branded kit at matches, while hitting the streets to hand out yellow cards (TNT discounts). Other activations include branded championship parade assets and a championship tour bus.
OUR SOLUTION
The merger between Eurosport UK & BT Sport to become TNT Sports has sparked confusion around brand identity and values
PROBLEM
It isn't coming home... with TNT Sports - It's Already Home. Every match, every goal, every moment is waiting for you right where you hand your stripes.
SOLUTION
London will be turned into a sporting spectacle, decorated in a world cup styled celebration. These activations include TNT branded championship parade assets and a tour bus to hit home the return of sports to its rightful home.
EXECUTION
The campaign includes a live commentary booth alongside the daily commute with commentator Jules Breach calling out commuter 'plays' during the competitive rush hour period. Additionally, ambassadors will hit the streets as refs in TNT kits, handing out yellow cards (TNT discounts) and stopping fans for vox bops.
MARKETING
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