top of page
Netflix Sports provides a new home for the UFC, using Netflix as a unified viewing platform. Alongside an illegal stream inspired visual language, the service uses the ‘missed moments’ that illegal streamers encounter as a motive for engagement in a coherent ad campaign displayed across different mediums.
SOLUTION
The current UFC spectatorship experience is clumsy, requiring a variety of subscriptions and payments to different platforms. This is the main incentive for illegal streaming. Meanwhile, Netflix is the most legally streamed service in the world.
A SOLUTION TO THE UFC'S ILLEGAL STREAMING ISSUE
NETFLIX SPORTS
A solution to the UFC's illegal streaming issue.
NETFLIX SPORTS
THE INSIGHT
Illegal streamers are deterred by the unreliability and illegitimacy of illegal streams
THE SOLUTION
Netflix Sports uses the 'missed moments' to advertise a unified viewing experience for fans on the most legally streamed platform in the world.
BRAND PROPOSITION
bottom of page