top of page

How about a vegan fast food chain with a twist?

How about a vegan fast food chain with a twist?

Pentawards.png
Churchill x Pol Roger title.png

CAPTURING THE SHARED QUALITIES OF CREATIVITY AND LONG-LIVED SUCCESS BETWEEN CHURCHILL AND POL ROGER

CHURCHILL IS SEEN AS MORE OF AN ICON THAN A PERSON

THE PROBLEM

SIR WINSTON CHURCHILL, A POLYMATH WITH COUNTLESS PASSIONS, EMBODIED THE QUINTESSENCE OF ENDURING SUCCESS WITH AN INDOMITABLE SPIRIT. HIS UNWAVERING COURAGE AND ENTHUSIASM WERE PIVOTAL IN SECURING VICTORY FOR THE UK IN WWII. YET, THE EXTRAORDINARY EXTENT OF HIS INTERESTS, FROM CODE DECIPHERING AS HEAD OF THE ADMIRALTY TO HIS IMPACT ON CREATING 'M' IN THE JAMES BOND SERIES, REMAINS RELATIVELY UNKNOWN. WITH A LASTING LEGACY STILL RELEVANT TODAY, CHURCHILL STANDS FOR SO MUCH MORE, EPITOMISING THE FUSION OF CREATIVITY AND SUSTAINED SUCCESS.

Slide 2.jpg

EACH CHAPTER OF CHURCHILL'S LIFE REVEALED A LIVELY SPARK FOR THE WEIRD AND WONDERFUL

THE INSIGHT

Slide 4.jpg

THE DESIGN FOR THE BRUT RESERVE CHAMPAGNE PACKAGING UNFOLDS AS A VISUAL TRIBUTE TO THE SHARED PURSUIT OF CREATIVITY AND ENDURING SUCCESS BETWEEN CHURCHILL AND POL ROGER THROUGH A TIMELINE. INSPIRED BY VICTORY, A RIBBON ELEGANTLY WEAVES THROUGH THE PACKAGING, ADORNED WITH BRITISH FLAGS THAT EVOKE A WARTIME AMBIANCE, EMBODYING CHURCHILL'S GREATEST TRIUMPH. EACH CHAPTER UNVEILS CAPTIVATING, LESSER-KNOWN FACETS OF CHURCHILL'S LIFE AND OVERALL STRIVE FOR PERPETUAL TRIUMPH.

THE CONCLUDING MILESTONES ON THE TIMELINE SIGNIFY POL ROGER'S COMMITMENT TO A SUSTAINABLE FUTURE, COMMENCING WITH THE INTRODUCTION OF PLANTABLE SEED PAPER FOR GIFT PACKAGING. THIS SYMBOLIC TRANSITION ECHOES CHURCHILL'S UNWAVERING VALUES, ENCAPSULATING HIS INDOMITABLE SPIRIT AND A LEGACY THAT STANDS THE TEST OF TIME.

THE PACKAGING NET

PLANTABLE SEED PAPER SERVES AS AN INNOVATIVE AND ECO-FRIENDLY ALTERNATIVE FOR CHAMPAGNE BOTTLE PACKAGING. CRAFTED FROM BIODEGRADABLE MATERIALS EMBEDDED WITH SEEDS, THIS SUSTAINABLE PAPER TRANSFORMS INTO FLOURISHING PLANTS WHEN PLANTED. THE UNIQUE TEXTURE AND AESTHETIC OF THE SEED PAPER LEND AN ORGANIC CHARM TO THE PACKAGING, CREATING AN ENGAGING AND MEMORABLE UNBOXING EXPERIENCE. BY INCORPORATING PLANTABLE SEED PAPER, THE PACKAGING OFFERS THE OPPORTUNITY FOR NEW LIFE AND A LASTING LEGACY, QUALITIES ENDORSED BY BOTH CHURCHILL AND POL ROGER.

LONG LIVED SUCCESS

Slide 5.jpg
bottom of page