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How about a vegan fast food chain with a twist?

How about a vegan fast food chain with a twist?

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A VISUAL IDENTITY FOR EUROVISION SYMBOLISING EUROPE'S UNITY AND HOPE AMIDST RECENT CONFLICTS.

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CONFLICT IN RECENT YEARS HAS SEEN EUROPE DIVIDED OVER SOCIAL ISSUES

THE PROBLEM

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EUROVISION SEES THE COUNTRIES OF EUROPE MERGE FOR PEACE

THE INSIGHT

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THE VISUAL IDENTITY USES A FLUID ABSTRACT SHAPE, SYMBOLISING THE COUNTRIES OF EUROPE MERGING TOGETHER AS ONE. A SWISS-INSPIRED TYPOGRAPHIC STYLE WAS USED AS A NOD TO A THROWBACK VISUAL WITH THE CONTEST BEING HELD IN EUROVISIONS BIRTHPLACE - SWITZERLAND.

THE SOLUTION

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