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An unexpected brand collab with a nostalgic synergy anyone?

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This is your Business Details section paragraph. Encourage site visitors to get in touch or visit your business by adding detailed contact information, such as your phone number, email address and physical address. List your opening hours so that they can conveniently see when you are available.

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CRAFT A PERCEPTION FOR 'ON' THAT RESONATES WITH MILLENNIALS 

The Challenge

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GEORGE CLOONEY IS AN ACTIVE BALLER DESPITE HIS CLASSY PERSONA. MEANWHILE, ON USE CLOUDTEC TECHNOLOGY TO PROVIDE A SOFTER EXPERIENCE FOR SPORT ACTIVITY

The Insights

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A CLOUD-LIKE SENSATION FOR CLASSIC BALLERS

Creative Proposition

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THE CREATIVE DIRECTION FOR THE COLLAB UTILIZES NOSTALGIA, EMPLOYING POLAROIDS TO CONNECT WITH MILLENNIALS WHILE UTILIZING CLOUDS TO EXAGGERATE THE SOFT FEELING OF WEARING ON'S SHOES.

Creative Direction

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THE SNEAKER RELEASE TAKES INSPIRATION FROM CLOONEY'S CLASSY PERCEPTION. FROM THE SUIT-LIKE STITCHING AND COLOUR CHOICES TO THE BRIEFCASE-INSPIRED SHOE BOX, THE GEORGE CLOUDY INJECTS A BIT OF CLOONEY INTO ON WHILE REMAINING ON BRAND

The Shoe

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