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How about a vegan fast food chain with a twist?

How about a vegan fast food chain with a twist?

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Kickstarting the new tennis season with a campaign aimed at constructing a more progressive perception of the sport

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IT'S 2024 AND TENNIS IS STILL PERCEIVED AS A SPORT LACKING DIVERSITY 

The Insight

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NIKE: CONSTRUCT IS A CAMPAIGN LAUNCHED AHEAD OF THE AUSTRALIAN OPEN. WITH A VISUAL LANGUAGE USING SHAPES INSPIRED BY CONSTRUCTION AND A SET OF VISUALS SHOWCASING THE DIVERSE GROUP OF ATHLETES SPONSORED BY NIKE, THE CAMPAIGN LIVES TO RECONSTRUCT THE GAME

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A CLOTHING LAUNCH FOR THE TOURNAMENT STARTING IN JANUARY ACCOMPANIES THE CAMPAIGN TO FURTHER SYMBOLISE THE CONCEPT OF NEW BEGINNINGS  

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