top of page
Titles.png

How about a vegan fast food chain with a twist?

Chips & Stuff copy.jpg
Tumbl Bag copy.jpg

TUMBL IS A SUSTAINABLY SOURCED VEGAN FAST FOOD
CHAIN FUNCTIONED TO INSPIRE POSITIVE CHANGE. IN A FAST
FOOD LANDSCAPE DOMINATED BY UNHEALTHY OPTIONS,
TUMBL IS ON A MISSION TO DRIVE MEANINGFUL BEHAVIORAL
CHANGE THAT BENEFITS OUR PLANET. THROUGH INITIATIVES
LIKE THE USE OF RECYCLED BAGS, AGAVE FIBRE STRAWS, AND
SUSTAINABLE BZZT DELIVERY CARS, TUMBL ACTIVELY
INFLUENCES AND PROMOTES A HEALTHIER LIFESTYLE.

Screenshot 2023-11-14 at 12.32.03.png
Weird Vegan Food.jpg

THE TOPIC OF ECO-CONSCIOUS LIVING HAS LONG BEEN AN AWKWARD SUBJECT MATTER

The Insight

Style Sheet v2 copy.jpg

TUMBL TAKES A SELF-AWARE CREATIVE APPROACH, PLACING AWKWARDNESS AT ITS CORE. WITH AN ABSTRACT COLOUR SCHEME REJECTING TRADITIONAL VEGAN VISUALS AND AN IRONIC TONE OF VOICE, TUMBL UTILISES PLAYFUL AWKWARDNESS AS A CREATIVE PROPOSITION. THE ABSTRACT SHAPES ARE INSPIRED BY ELEMENTS OF A TUMBLEWEED - THE UNIVERSALLY RECOGNISED SYMBOL OF AWKWARDNESS IN POP CULTURE. THIS IS WHERE THE NAME ORIGINATES.

Creative Direction

Awkward Nuggets copy.jpg
Screenshot 2023-11-14 at 13.05.58.png
Takeaway Mockups v3 copy.jpg
Screenshot 2023-11-14 at 13.07.44.png
Tumbl Wall Mockup v2.jpg
Tube Doors copy.jpg
bottom of page